About

About

Olá!

My name is Udo. Yes, it is a real name. An old fashioned German name with a great story behind it.

I am a 31 year old Creative Art Director, born and raised in Santa Catarina, Brazil, and currently based in São Paulo. Along the way, I spent some time in London, where I worked at McCann and enjoyed more than a few pints.

I hold a degree in Advertising and a postgraduate qualification in Art Direction from Miami Ad School Brazil. I am also a graduate of the ESPM Mentors Academy, where I mentor students and recent graduates as they take their first steps in the industry.

I believe communication has the power to transform realities. Every challenge has a solution, especially when creativity is part of the process. For me, great ideas are not only about solving problems. They are about creating meaningful connections and moving people forward.

Graduation

School of Visual Arts - Continuing Education - Graphic Design 2020 - 2021

Miami ad School - Post Graduation - Art direction 2017 - 2019

ESPM - Graduation - Marketing and Advertising 2013 - 2016

Experience

AlmapBBDO 2021 - 2025

Volkswagen, LG, Diageo, Whatsapp, O Boticário

F/Nazca S&S 2019 - 2020

Skol, Shell, Mercedes-Benz, Trident, BTG

McCann London 2018 - 2018

Microsoft, Nurofen, Aldi, Nespresso, Ebay

Bergtoledo Comunicação 2017 - 2018

Banco Safra

Heads Propaganda 2016 - 2017

3M, Post-It, Nexcare, El País, Globosat

Recognitions

Cannes Lions

Extinto - Finalist - Design / 2024

Brazilian Creative Club (CCSP)

Extinto - In Book / 2024

New York Festival

Google Sound Canceling - Finalist - Avant-Garde/Innovative / 2019

Google Sound Canceling - Finalist - Audio/Radio (ST01) / 2019

WWF Real State - Finalist - Outdoor / 2021

Portugal creative club (CCP)

Primeira Fatia - Open Brief LEROY MERLIN - Shortlist / 2025

Effie awards

Extinto - Bronze - Design / 2024

Extinto - Bronze - Corporate Reputation / 2025

El ojo

Extinto - Finalist / 2024

THE ONE CLUB FOR CREATIVE

Portfolio Night All Star / 2025

YOUNG ONES l The One Club for Creativity's

Perdue Chicken - Finalist - Advertising / 2025

Miami Ad School

Top Dog - Winner - Design / 2019

ESPM

FOX Sports - Gold - Best Academic Project - Creativity / 2017

Contact

+55 11 9 8490 3223

udoneto@gmail.com